Why Communities Need Digital Billboards: A Closer Look at Comox’s ‘Community Connects Initiative’

Digital billboards are rapidly becoming an essential part of community landscapes, far surpassing the role of traditional signage by engaging citizens in innovative and dynamic ways. The Town of Comox in British Columbia showcases this transformation beautifully through its partnership with BoomBright and the implementation of their Solid LED Screen displays at Marina Park. Here’s why communities like Comox are choosing to integrate digital billboards into their public spaces.

Enhancing Community Engagement

BoomBright’s digital billboards in Comox aren’t just about displaying information; they serve as vibrant hubs for community connection. Here’s what makes them so valuable:

  • Dynamic Community Event Calendar: Keeping residents updated on what’s happening around them, from festivals to local markets, encourages greater participation in community events.
  • Live Weather Updates: This feature allows residents and visitors to plan their days better, enhancing convenience and safety.
  • Essential Community Announcements: Whether it’s road closures, water main repairs, or health advisories, the digital billboard ensures critical information reaches everyone efficiently.
  • Hosting Special Events: The LED screen transforms Marina Park into a community cinema or concert hall during special events like movie nights, adding a unique charm to local gatherings.

Fostering Revenue Opportunities and Public Engagement

Beyond its primary functions, the digital billboard in Comox opens up innovative revenue opportunities through built-in advertising systems. Local businesses can leverage this high-traffic venue to broadcast their messages, ensuring high visibility to both pedestrians and drivers. This not only helps businesses thrive but also supports community-funded projects through advertising revenue.

Advantages of Out-of-Home (OOH) Advertising

OOH advertising, especially through digital billboards, offers several compelling advantages:

  1. High Visibility: Positioned in high-traffic areas, digital billboards grab attention effortlessly, significantly increasing the likelihood of message retention.
  2. Extended Reach: They complement other media types, enhancing overall campaign effectiveness and boosting brand recall.
  3. Cost Efficiency: With a lower cost per thousand impressions, digital billboards provide a cost-effective solution for widespread brand awareness.
  4. Impactful and Creative: The large format allows for creative, eye-catching designs that make a memorable impact on viewers.
  5. Unskippable: Unlike digital ads on personal devices, billboard advertisements cannot be skipped or blocked, ensuring your audience sees your message.
  6. Frequency: Repeated exposure reinforces brand messaging, fostering greater recognition and prompting consumer action.
  7. Community Support: Investing in local OOH advertising is not just a business decision; it’s a community-supporting action that helps maintain and strengthen local bonds.


The digital billboard in Comox’s Marina Park exemplifies how modern technology can be seamlessly integrated into community spaces for enhanced engagement and communication. By facilitating real-time information sharing and offering a platform for local advertising, digital billboards like those from BoomBright help nurture a well-connected, informed, and engaged community. This approach not only boosts local businesses through effective advertising but also plays a crucial role in fostering a lively and cohesive community atmosphere.